Overcoming Psychological Barriers to Giving
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Getting started with—and scaling up—philanthropic giving is hard. Even the most enthusiastic and driven donors often become overwhelmed and anxious, causing them to put off, stall, or curtail their giving, which in turn, hinders impact and strips the joy out of philanthropy. In its latest report, Overcoming Psychological Barriers to Giving, NCFP explores the behavioral science behind the ten most common barriers to giving—such as too many choices, fear of uncomfortable family dynamics, and lack of urgency—and provides effective and actionable ways for donors to overcome those barriers.