Philanthropic Purpose

Defining Your Motivations, Values, Principles, and Priorities

Why do you and your family want to give?

Your answers will illuminate your identity, passion, and desired legacy—and uncover your shared philanthropic purpose.

While it can be difficult to pinpoint with so many challenges facing communities around the world and all the worthy causes to support, defining and articulating a clear philanthropic purpose should be your north star.

Consider the following questions:

  • What do you care about most?
  • What interests and truly inspires you?
  • What would you most like to change in the world?

Designed to help take stock of your values and understand the passions and experiences that have shaped your family, this primer and the following content offer clarity and direction.

Always start with why. Then you’re ready for what’s next.

Download the Philanthropic Purpose Primer

Defining Your Philanthropic Purpose (Video)